Your Dedicated Partner in Business Transformation
Guiding You Towards Unprecedented Success with Proven Strategies
CAPABILITIES
01: Financial Management
Solutions tailored to your every need
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Financial Statement
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Managerial accounting report
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Discussion with stakeholders
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Transfer raw data to valuable financial insights
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Using SMART and sophisticated tools by our consultants
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Trend Analysis
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Ratio Analysis
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Liquidity Analysis
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Profitability Analysis
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Business Risk
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Financial Risk
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Stability, Coverage
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Control, Valuation
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Variance
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Scenario & Sensitivity
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Rate of Return
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In the magnetic and ever-evolving business landscape of Saudi Arabia, accurate and reliable valuations are essential for making informed decisions. Whether it’s for mergers and acquisitions, investment purposes, or regulatory compliance, businesses and investors alike require the expertise of professional valuation firms to navigate the complexities of asset and business valuations.
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Valuing a Business or Asset:
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Asset Approach (FMV of Net Assets)
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Replacement Cost
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Cost to Build
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Income Approach (Intrinsic Value)
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Discount Free Cash Flow (DCF)
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Residual Income (Economic Value Added)
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Market Approach (Relative Value)
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Public Company Comparables
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Precedent Transactions
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With the help of financial analysis, method management can examine the company’s health and stability.
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It provides investors an idea about deciding whether to invest a fund or not in a particular company, and it answers a question such as whether to invest? How much to invest? And what time to invest?
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It simplifies the financial statements, which helps compare companies of different sizes with one another.
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With the help of financial analysis, the company can predict the company’s future, forecast future market trends, and do future planning.
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CAPABILITIES
02: Organizational Restructuring and Management
Organizational restructuring is a process where a company or organization makes significant changes to its structure, operations, or strategies in order to improve efficiency, adapt to market changes, or respond to new goals. It involves revising reporting lines, roles, workflows, and sometimes even corporate culture. Below is a detailed breakdown of the activities involved in organizational restructuring and management:
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Environmental Analysis: Evaluate external factors such as market shifts, technological changes, and competitive pressures that might necessitate restructuring.
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Internal Audit: Review current operations, processes, and performance. Identify inefficiencies, redundancies, and areas for improvement.
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Financial Analysis: Examine the financial health of the organization, focusing on cost structures, profit margins, and budgetary concerns.
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Strategic Alignment: Ensure that the restructuring aligns with the long-term strategic goals of the organization.
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Clear Objectives: Define specific goals such as cost reduction, improving efficiency, increasing innovation, better customer service, or streamlining communication.
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Stakeholder Buy-In: Engage senior leadership and key stakeholders to ensure alignment and support for the restructuring plan.
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Role Clarification: Redefine job roles, responsibilities, and reporting relationships. Determine the scope of each department and its leadership.
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New Organizational Hierarchy: Decide on whether the structure will be more centralized or decentralized, flat or hierarchical, and define reporting lines.
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Team Composition: Reorganize teams based on skill sets, expertise, and performance, ensuring the optimal distribution of talent and resources.
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Departments & Functions: Consolidate, eliminate, or create new departments or functions to meet the organization's strategic goals.
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Internal Communication Strategy: Develop a clear and transparent communication plan to inform all employees about the reasons for restructuring, the expected changes, and how it will affect them.
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Employee Engagement: Ensure employees understand their roles in the restructuring and are provided with opportunities to ask questions and provide feedback.
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External Communication: Plan how to communicate with external stakeholders, including customers, investors, suppliers, and partners.
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Cultural Considerations: Acknowledge potential shifts in organizational culture and work to preserve or evolve the culture in a way that supports the new structure.
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Execution Plan: Develop a timeline and phased approach for implementation, including immediate changes and long-term adjustments.
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Role Transitions: Facilitate smooth transitions for employees into new roles, departments, or teams. Address any issues of redundancy or downsizing, and ensure clear transition processes for those affected.
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Technology and Tools: Update or introduce new tools, systems, or processes to support the restructured organization.
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Leadership Development: Provide training for leaders at all levels to manage change, improve team dynamics, and navigate any challenges that arise during the transition.
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Workforce Downsizing or Expansion: Depending on the need, restructure the workforce by either downsizing (layoffs, voluntary exit packages) or expanding (hiring new talent for specific roles).
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Retention Strategy: Develop strategies to retain critical talent, particularly key employees who may be at risk of leaving due to the changes.
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Training and Development: Offer training to upskill employees in new technologies or practices that the restructured organization will require.
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Employee Support Programs: Provide outplacement services for employees who are laid off, including career counseling, job search assistance, and severance packages.
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Performance Metrics: Define key performance indicators (KPIs) to track the success of the restructuring, such as cost savings, productivity improvements, employee engagement, or market share growth.
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Ongoing Feedback: Establish a system for ongoing feedback from employees and managers about how the new structure is working.
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Post-Restructuring Review: Regularly evaluate the outcomes of the restructuring against the original objectives to determine whether further adjustments are needed.
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Continuous Improvement: Restructuring is often a step in an ongoing process. Continuously refine and optimize processes as the organization adjusts to the new structure.
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Leadership Alignment: Ensure that leadership teams are aligned with the new structure and possess the skills necessary to manage the transition.
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Governance Changes: Modify governance processes to ensure the new organizational structure is well supported. This could involve revising decision-making processes, board composition, and executive roles.
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Succession Planning: Ensure that succession plans are updated to reflect changes in leadership roles and the overall organizational structure.
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Cultural Assessment: Assess the current organizational culture and determine how the changes might impact it.
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Leadership Role in Culture: Leaders must act as cultural champions, reinforcing the desired behaviors and values in the new structure.
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Employee Engagement and Morale: Regularly measure employee engagement and morale to ensure the restructuring does not negatively impact the workforce's motivation or satisfaction.
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Regulatory Compliance: Ensure that the restructuring complies with labor laws, employment contracts, and other regulatory requirements, especially in terms of layoffs, redundancies, and employee rights.
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Employment Contracts and Agreements: Review and update employment contracts as needed to reflect changes in roles, responsibilities, or locations.
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Union and Labor Relations: If applicable, work with unions or employee representatives to address concerns and ensure the restructuring complies with union agreements.
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Operational Alignment: Ensure that all operations, departments, and teams are aligned with the new structure and are functioning cohesively.
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Client and Customer Experience: Assess how the restructuring affects customer interactions and ensure that any changes to the service or product offering are clearly communicated to clients.
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Financial Review: Conduct a post-restructuring financial review to assess the cost savings or increased efficiencies that result from the changes.
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CAPABILITIES
03: Strategic Planning and Development
Strategic planning and development are critical processes for organizations seeking to establish long-term goals, allocate resources effectively, and drive sustainable growth. These activities help align an organization’s vision and mission with its operations and market realities. Below is a comprehensive breakdown of key activities involved in strategic planning and development:
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Environmental Scanning: This involves collecting and analyzing information about external factors (e.g., market trends, competitors, regulations, technological changes) and internal factors (e.g., organizational strengths, weaknesses, resources, culture). Tools used include SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal).
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Stakeholder Analysis: Identifying and understanding the needs and expectations of key stakeholders (e.g., customers, employees, shareholders, suppliers, and communities) and how they can influence or be affected by strategic decisions.
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Current State Analysis (Gap Analysis): Assessing the organization's current performance against its desired future state. This often involves performance metrics, financial audits, operational efficiency reviews, and customer satisfaction surveys.
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Revisiting or Defining Vision: A clear and aspirational statement of where the organization aims to be in the long term. This is often a source of inspiration for all strategic decisions.
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Revisiting or Defining Mission: A concise declaration of the organization’s purpose, including what it does, for whom, and how.
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Core Values: Establishing the principles and standards that guide organizational behavior and decision-making.
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Goal Setting: Developing specific, measurable, attainable, relevant, and time-bound (SMART) goals. These goals often relate to growth, market position, innovation, profitability, customer satisfaction, or operational excellence.
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Prioritization: Once goals are identified, it’s important to prioritize them based on urgency, impact, and feasibility. This often involves determining which goals align best with the company’s vision and resources.
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Developing Strategic Alternatives: Brainstorming different paths or strategic options that could achieve the established goals. These could involve market penetration, diversification, innovation, mergers & acquisitions, strategic partnerships, or cost leadership, depending on the context.
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Competitive Analysis: Assessing competitors' strengths, weaknesses, strategies, and market positions to identify opportunities for differentiation or areas of potential advantage.
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Risk Assessment: Identifying risks associated with different strategic options and analyzing their potential impact. This could include financial, market, operational, and regulatory risks.
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Resource Identification: Determining the resources (e.g., capital, technology, human resources) required for each strategic initiative.
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Budgeting and Financial Planning: Establishing budgets for strategic initiatives, forecasting financial outcomes, and ensuring alignment between available resources and the strategic priorities.
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Capacity Planning: Ensuring that the organization has the necessary operational capacity (e.g., infrastructure, systems, staff) to support the strategy.
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Action Plans: Creating detailed action plans that outline the specific steps, timelines, responsibilities, and resources required to implement each part of the strategy.
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KPI (Key Performance Indicators) Development: Defining clear metrics and performance indicators to track progress towards goals. These KPIs should be aligned with the strategic objectives and used to monitor success.
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Accountability Framework: Establishing ownership for each initiative, ensuring that individuals or teams are responsible for executing the strategy.
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Operationalizing Strategy: Translating strategic goals into actionable tasks and integrating them into day-to-day operations. This may require adjustments in processes, staffing, and systems.
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Communication Plan: Developing a communication strategy to ensure that all employees, stakeholders, and partners understand the strategic direction, goals, and their roles in execution.
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Change Management: Implementing change management processes to help the organization navigate through the transitions required by new strategies, particularly in terms of culture, processes, or technology.
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Performance Monitoring: Tracking KPIs and other performance metrics regularly to assess progress against objectives. This includes conducting monthly, quarterly, or annual performance reviews.
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Strategy Review and Adjustments: Conducting periodic reviews to assess if the strategy is still on track or if any adjustments are needed. This can involve revisiting the SWOT analysis, reviewing market conditions, and obtaining feedback from stakeholders.
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Benchmarking: Comparing the organization’s performance with industry standards or competitors to identify areas of improvement or competitive advantage.
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Feedback Loops: Collecting feedback from key stakeholders (employees, customers, partners) on the effectiveness of the strategy and implementation.
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Learning and Adaptation: Using the feedback to improve the strategy and operations. This involves learning from successes and failures to refine future strategic planning processes.
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Long-Term Vision Reassessment: As the organization moves forward, it’s important to periodically revisit the long-term vision and mission to ensure they still align with the broader goals of the organization and the external environment.
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Strategic Horizon Management: Balancing short-term, medium-term, and long-term strategic priorities. This ensures that immediate operational needs are met without compromising future growth.
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Sustainability and Innovation: Ensuring that the strategy evolves to include considerations of sustainability, social responsibility, and continuous innovation in response to changing market demands or technological advancements.
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SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
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PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal)
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Porter’s Five Forces Analysis (Assessing competitive intensity and market attractiveness)
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Balanced Scorecard (Strategic management tool that links performance to strategic goals)
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BCG Matrix (Boston Consulting Group Matrix, for portfolio analysis)
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OKRs (Objectives and Key Results): Framework for goal setting and performance tracking.
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Scenario Planning: Developing different future scenarios to prepare for uncertainty and risks.
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CAPABILITIES
04: Business Development and Strategy Execution
Business Development and Strategy Execution are two critical components of a company's growth and success. Though interrelated, they focus on different areas of the business.
Business Development focuses on identifying opportunities for growth, forming strategic partnerships, and driving sales. It involves creating and nurturing relationships that contribute to the company’s revenue and market position.
Key Differences Between Business Development and Strategy Execution
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Focus:
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Business Development: Focuses on finding new business opportunities, forming partnerships, and driving revenue growth.
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Strategy Execution: Focuses on executing a business strategy, ensuring that objectives are met through disciplined planning, resources, and performance monitoring.
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Scope:
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Business Development: Tends to be external-facing, involving market research, networking, and client relationship management.
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Strategy Execution: Tends to be internal-facing, focusing on aligning the organization’s operations, teams, and resources with strategic goals.
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Time Horizon:
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Business Development: Generally focuses on the short-to-medium term (acquiring new clients, entering new markets).
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Strategy Execution: More long-term focused, with an emphasis on the ongoing implementation and adaptation of a strategic plan.
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Both business development and strategy execution are essential for the growth and sustainability of an organization, but they require different skill sets and approaches to be successful. Ideally, both should work in harmony, with business development creating new opportunities and strategy execution ensuring those opportunities are capitalized on effectively.
It can be broken down into several key areas:
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Market Analysis: Understanding market trends, customer needs, and competitor landscapes.
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Segmentation & Targeting: Identifying target markets, customer segments, and assessing their needs.
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Lead Generation: Identifying potential clients, partners, and stakeholders through various channels such as networking, inbound marketing, and referrals.
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Industry Trends: Monitoring technological, regulatory, or demographic changes that may create new business opportunities.
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Partnership Development: Identifying and building partnerships with companies, vendors, distributors, or service providers to leverage complementary strengths.
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Client Relationship Management: Building strong, lasting relationships with key clients to foster loyalty and repeat business.
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Networking: Attending industry conferences, trade shows, and events to build a network of industry professionals, potential clients, and strategic partners.
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Sales Funnel Management: Identifying key stages in the sales process and developing strategies to move leads through the funnel efficiently.
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Proposal Writing & Negotiation: Drafting proposals, negotiating terms, and closing deals with potential clients and partners.
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Pricing Strategy: Developing pricing models that align with market demands and business goals, while maintaining competitiveness.
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Customer Acquisition: Developing tactics to acquire new clients, such as digital marketing, cold calling, direct sales, etc.
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Revenue Forecasting: Estimating future sales based on market trends, opportunities, and business intelligence.
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Cross-Selling & Up-Selling: Identifying opportunities to increase revenue from existing clients by offering additional products or services.
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Geographical Expansion: Identifying new regions or countries for expansion and developing strategies for entering these markets.
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Strategic Alliances: Forming alliances with other companies that can help in entering new markets or enhancing product offerings.
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Joint Ventures (JV): Collaborating with another company to create a new business entity, sharing both risk and reward.
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Licensing & Franchising: Licensing intellectual property or franchising business models as ways to expand without direct investment.
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Key Performance Indicators (KPIs): Setting and monitoring metrics such as sales growth, conversion rates, partnership success, and market penetration.
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Revenue Metrics: Tracking revenue from new clients, retention rates, and client satisfaction.
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Strategy Execution is about translating business strategy into actionable steps and ensuring that the business delivers on its long-term objectives. It involves managing resources, timelines, and people to ensure goals are achieved effectively. Strategy execution can be broken down into the following steps:
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Vision & Mission Alignment: Ensuring that the strategy aligns with the company’s overall vision and mission.
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Goal Setting: Defining clear, measurable short-term and long-term goals (OKRs, SMART goals) that the organization needs to achieve.
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SWOT Analysis: Identifying the company’s internal strengths, weaknesses, opportunities, and threats to inform strategy.
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Strategic Prioritization: Choosing the most impactful initiatives to focus on, based on available resources, market opportunities, and potential returns.
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Roadmap Creation: Breaking down the strategic objectives into specific actions and creating a timeline for execution.
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Resource Allocation: Allocating financial, human, and technological resources to support the execution of the plan.
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Budgeting & Financial Planning: Ensuring that the required financial resources are in place to support strategy execution
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Project Management: Managing projects within the strategy execution to ensure tasks are completed on time and within budget.
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Task Delegation: Clearly defining roles and responsibilities to ensure all team members are accountable for delivering their part.
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Team Coordination: Ensuring smooth communication and coordination between departments or teams working on different aspects of the strategy.
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Change Management: Managing organizational changes that might occur during strategy implementation, including changes in structure, culture, or processes.
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Key Performance Indicators (KPIs): Setting up KPIs that will measure the progress of the strategy and its individual components.
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Dashboards & Reporting: Using dashboards and reporting tools to track performance against goals in real-time.
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Feedback Loops: Gathering feedback from stakeholders (employees, customers, partners) to identify if strategy adjustments are necessary.
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Course Correction: If the strategy isn’t achieving the desired outcomes, it’s important to adjust tactics, timelines, or goals.
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Leadership Communication: Ensuring that leaders communicate the strategy clearly and consistently to all team members.
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Employee Engagement: Engaging employees with the vision, goals, and objectives of the strategy to ensure full buy-in and alignment.
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Cross-Functional Collaboration: Encouraging collaboration across departments to achieve broader organizational objectives and break down silos.
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Risk Identification: Identifying potential risks (financial, operational, market) that could impact strategy execution.
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Contingency Planning: Developing plans to mitigate risks and ensure business continuity in the event of unforeseen challenges.
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Agility: Developing a culture of agility so that the business can quickly adapt to changing circumstances.
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Post-Implementation Reviews: Analyzing the results of executed strategies to determine what worked and what didn’t.
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Learning from Execution: Implementing lessons learned into future strategies and ensuring that processes improve continuously.
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Scaling: As strategies start to show success, scaling them to reach more customers or larger markets.
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CAPABILITIES
05: Lean Production Optimization
05a: Who is Kaizen for?
01
REPORTING
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Owner
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CEO
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General Manager / Managing Director
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Financial
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PURCHASING
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CFO
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Finance Manager
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Purchasing Manager
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Finance Administrator
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INVENTORY
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Product Manager
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Supply Chain Manager
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Warehouse Manager
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Warehouse Staff
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PRODUCTION
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Operations Manager
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Production Manager
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Assembly Manager
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Production Staff
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SALES
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Business Development Manager
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Sales Manager
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Account Manager
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Sales Representative
05b: Client's Journey with Elevate
CAPABILITIES
07: Entrepreneurial Business Creation and Start-Ups
05c: Establishing Kaizen Habits through Intention and Method
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A company may succeed in strengthening its gemba or addressing challenges temporarily with advice from professional consultants. However, in a period of upheaval like today, a company is constantly faced with new challenges.
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Therefore, consulting is pointless if the company cannot handle new crises and challenges and continue to improve its gemba on its own.
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Our goal is to establish kaizen habits.
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This requires consultants to have the strong intention to continuously foresee the future with the client and calls for appropriate kaizen methods based on professional knowledge. With "the Two Continuous Processes" intentions aimed at synchronization with customers and identifying problems, and "4 Steps" method of highlighting the want-to-be condition and strategies to be taken, we share the problems and visions of our clients and aim to establish a continuous kaizen cycle at the client's gembas.
CAPABILITIES
06: Business Diagnostics and Improvement
06a: Start your journey with Elevate
In our first meeting with you, we will present to you the benefits of continuously improving and how this will have a direct impact in increasing your operational revenue using the Toyota Production System mindset. This is how Toyota has set the high levels of maintaining operational success resulting in increased revenue.
Factory diagnosis is conducted by our experienced consultant to actually visit the factory, grasp what points are important for improvement activities together with the customer, and explain how to proceed to gain agreement with the factory side.Our consultant with a wealth of experience and achievements conducts the factory diagnosis, identifies issues that customer could not see or notice, using our own radar chart, and recommend an ideal situation the customer should be. Please utilize our factory diagnosis to identify problems, create a foundation for a continuous improvement, or a first step in introducing consulting.
Discuss diagnosis findings. Concerns of factory shop floor vary depending on the each environment. We have our wide range of experience and know-how and solve all issues, from quality, productivity, and delivery time issues to production line and flow reviews, measures to increase employee motivation, system improvements and information utilization, and overseas expansion.
Remote Gemba Kaizen (shop floor improvement) service is a service that an experienced shop floor improvement consultant remotely diagnoses and improves the manufacturing shop floor using internet communication.For example, managers and operators wear cameras, earphones, and microphones, and its video and audio data is sent to the consultant in Japan, and the consultant gives instructions for work improvement etc. directly through the internet communication.
The changing of the mindset to implement continuously improving. This training will take you to our 'dojo' Factory Training Center. This is where practical training will be imparted to all employees.
6.1. 5S
6.2. Daily Management
6.3 Visualisation
6.4. Human Resource Development
6.5. Improvement
6.7. Logistics
6.8. Quality
6.9. TPS Dojo
7.1. 6 Months Plan
7.2. 12 Months Plan
7.3. 18 Months Plan
7.4. 24 Months Plan
We want to hear from you.
06b: Different Levels of Diagnosis
01 The Scoping
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Definition of the area to be improved
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Level of alignment of managers
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Identification of strengths and weaknesses
02 The Excellence Banchmark
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Internal repository of good practices
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External benchmark / ELEVATE benchmark
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Measurement of deviations from the benchmark
03 Progress Monitoring
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Measurements of the application of good practices
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Successive and comparable measurements over time
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Comparison of progress by area or team
04 Multiple Evaluations
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Each participant can make several evaluations
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Allows to evaluate a priori non predefined 'subjects'
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For example, evaluation of all projects in the organization
05 The Analysis
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Detailed analysis of an area
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Quantitative and qualitative evaluation
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Result comparisons - Internal or Benchmarks
06 Maturity Levels
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Quick and easy assessment of practices
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Prescriptive description of each level
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Visualization on a maturity matrix
07 The 360 Evaluation
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Individual assessment of selected employees
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Evaluation by managers, colleagues and collaborators
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Results per person and consolidated
08 Internal Survey
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Employee survey
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Control of participants while maintaining anonymity
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Access to history and comparison of responses
Hamza Ahmed Albakri Authorised Accountant and Auditor (www.hab.sa/eng/)
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Internal Audit
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External Audit
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Zakat & Tax
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Property Clearance
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Business Valuation
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Formation & Company Liquidation
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Book Keeping
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IT Audit
HAB Auditors & Accountants
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One Stop Lighting Solution
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15 years Experience and Growing
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Licensed and Skilled Team
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Commitment to Excellence
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Sustainable Construction
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Turn-Key Solutions
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Creating Simplicity out of complexity is our expertise
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Discover the power for the perfect lighting for every setting
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Delivery complete customer satisfaction
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Branded products from world respected lighting manufacturers
Six Visions (6V)
With more than 40 years of experience in the field of travel & tourism, we have enjoyed the honour of being mutawwifs, serving the religious guests to the holy sites of Makkah and Madinah. Our heritage is built on multi layers of enriched experience, delivery and guest satisfaction.
Miraj Travel & Tourism is a fully-appointed travel agency engaged in the general business of arranging, planning, reserving, handling en-route changes and ticketing of domestic and international passenger transportation, lodging, car rentals, and other ancillary services. We also create customised packages for the unique visitor and explorers.
Miraj Tours
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Registration of Agencies, Trade Name & Trade Mark
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Establishments, Registration, Merge and Liquidation of Companies
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Preparation of Regulations and Studies
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Formulation of Commercial Contracts and Agreements
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Execution & Follow up
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Consultancy Services
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Judicial Proceedings
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Legal Studies
BQ Law
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We are a Saudi business group that has been conceptualised to serve Saudi manufacturers to export goods into Africa through a safe and secure trading platform. This is the arabian silk road trading platform.
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In 2030, the African consumer market is forecast to reach $2.1 trillion. Our challenge and goal is to secure a substantial portion for our Saudi manufacturers.
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We will use this platform to create long-term sustainable returns for all our strategic partners as well as satisfying our customers through competitive pricing and unmatched quality.
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Our DNA ensures everyone who embraces this platform is a winner.
Export categories:
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Food & Beverage
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Home Products
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Building Materials
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Recycling
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Agriculture
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Petro-Chemicals
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Healthcare
Arabian Silk Road
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Coming Soon
Miraj Cuisine
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Innovating and harnessing new technologies to deliver the future of transport and services
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We realise conceptualise, engineer and deliver new technologies through operational excellence, efficiency and affordability
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We’re Here to Revolutionise the World of Transport and Services
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Fully Autonomous, Uncompromisingly Sustainable
baTech
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Coming Soon
Elevate Smart Farms
LED TECHNOLOGY
International Lighting Factory
International Lighting Factory (www.ilf.com.sa)
ILF is a company in Saudi Arabia engaged in supplying LED products. We have been developing and manufacturing LED products since 2009. We supply world class energy saving, lighting solutions on a wholesale basis to customers.
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LED Indoor & Outdoor
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Display Panels
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Solar Street Lighting
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Customised Light Fittings
Six Visions (www.6v.sa )
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LED Products
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Display Panels
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Design & Install
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After Sale Service
International lighting Factory (ILF)
Elevate’s Strategic Innovation matters for one simple reason: Value
Elevate found the need to harness the tremendous creative business ideas we were visualising as a group. We are passionate on focussing on the remits of the next generation of Strategic Innovation’s through stretching the boundaries of the present. Elevate is our conceptualised vehicle of realising our passionate strengths through to meaningful business opportunities.
Elevate’s Strategic Innovation introduces new processes, services and products to affect positive change in our businesses. This can include improving existing methods or practices and even introducing next generation innovations. Ultimately the goal is to:
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Reinvigorate our business
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Boosting growth and productivity
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Be continually innovating and improving
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Finding new revenue streams
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Optimising existing channels
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Generating higher profit margins
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Create a distinctive advantage over our competition
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Being ahead of the business curve in order to offer differentiating advantages through value creation
In short:
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We collect visions
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We conceptualise them through a structured process
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We infuse capital
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We incubate them into the real world
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We create value
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We divest
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We create more valu